INSIGHTS AND RESEARCH 

So you want to connect with your audience? GREAT! You are one step closer to being a wild and wonderful success. The only problem is, you only have a “kinda-sorta” idea of who they are.

*Insert superhero music here* That’s where we come in.

Our Insights and Research team will help you pinpoint exactly who your target audiences are and how they behave.

We specialise in:

  • Customer Experience Audits

  • Employee Experience Audits

  • Digital and Social Media Audits

  • Data Analytics

  • Innovation Interventions

  • Immersive team efforts with customers and stakeholders

And like that doesn’t sound cool enough, we also LOVE Experiential Research like:

  • Empathy Safari’s

  • Braai Sessions

  • Gamification

  • Podcasts

  • Wisdom of the Crowds

  • Social Experiments

With all this glorious data we can help you make connections so deep, you’ll find Adele rolling in it.

STRATEGY 

Can you imagine driving to Worcester without a map or GPS? Now that is woes! The strategy is the key element to any brand or business to help them get where they want to be. It’s the roadmap to success.

Through our nerd-like love for data and analytics, we draw up strategies that’ll take your business from “cute” to “colossal”.

Our strategy services include:

  • Digital Strategy

  • Content Strategy

  • Podcast Strategy

  • Customer Experience Strategy

  • Personal Brand Strategy

MARKETING

If you have a niece or semi tech savvy auntie helping you on digital because “she’s rocks Facebook so hard”, we suggest you stop and take a read through this.

Our team of Digital Disruptors love creating content that will make even the fastest fingers stop scrolling.

On a steady diet of energy drinks and pizza they spend their days being awesome at:

  • Campaigns Development and Implementation

  • Digital Media Planning and Buying

  • Social and Influencer Marketing

  • Content Production

  • Mobile Marketing

  • Social Media Marketing

  • Measurement and Reporting

  • Testing and Optimisation

  • Digital CI Development

  • Digital Graphic DesigN

Don’t worry, we let them out every now and then for some fresh air ;)

LIVE EVENT COVERAGE

What’s the point of throwing the ultimate party or event and only a handful of people get to attend it?

With our BRAND NEW Live Event Coverage service you will have the world tweeting and gramming along to your epic soiree.

Our little party ninjas can join in and connect your event to a much wider audience through:

  • Pre-Event Strategy for Social Coverage

  • Pre-Event Digital Marketing & Hype

  • Live Event Tweets and Instagram Stories

  • Online Event Engagement

  • Post-Event Wrap Up Content

  • #tag Monitoring

 

With awesome social media coverage, you can invite an extra few thousand people to your next event without worrying about ordering more mini hotdogs.

How do we find the VOICE of your customers?

“In God we trust. All others must bring DATA.”
- W. Edward Deming

 

 

DATA ANALYTICS

Data is where it all begins… and knowing what to do with it is our differentiator. 

We start with an in-depth analysis of your business data. This uncovers both the small and big revelations, which will reveal the triggers behind your customers’ purchasing decisions and product development and improvement possibilities. 

By understanding what exactly makes your customers tick – the real consumer profiles, personas, behaviour and triggers, we can formulate (without ever having to speculate) the solutions to existing business problems. It simultaneously leads us to seek answers that go beyond the obvious, as well as highlighting new questions and opportunities we should pose to the data and research.

The type of data we tap into includes:

ANALYSIS:

Database

Interactions

Touchpoints

Channel and Function

Content

Frictions

CX Abyss

DATA ENRICHMENT:

Demographic segmentation

Social Media adoption

Technology adoption

Privacy awareness

Loyalty indicators

Financial health

Life triggers

Life stages

Below is one example of a persona we would create. For a full demo of the entire dashboard and insights we are able to uncover, feel free to reach out.

Customer Experience Research

Boo-Yah! developed a unique customer experience research methodology that focusses on Quantitative and Qualitative research.  Our approach: The Power3, Connects, Co-Creates and Cares about the customer experience FIRST.  It is designed to reveal meaningful patterns that enables empathetic responses and informs positive change.  This unique approach empowers brands to design with knowledge and build insight based ideas to achieve end-to-end customer engagement in a multichannel world.

Customer Experience (CX) Strategic Plans

shutterstock_291389387 - Copy.jpg

DOING THINGS DIFFERENTLY

Boo-Yah! are the industry leaders in CX Audit. We believe in always finding new and better ways to uncover insights, which means we are constantly breaking moulds and pushing the boundaries with our fresh approach to researching the customer experience journey.  

These audits are essential to fully understand the factors that interrupt the brand’s potential to grow, retain and acquire new customers within the sales funnel.  

shutterstock_291389387 - Copy.jpg

DATA IS ALWAYS THE DRIVER

The insights we uncover from your data (which could either be extracted by Boo-Yah! or provided by you) are the key drivers behind the direction of the customer experience audit from start to end. We fully immerse ourselves, unbiased as the customer, across all brand touch points using our unique approach to highlight the blind spots, frictions and how the brand is failing its customers’ expectations.  

This shines a light on the realities that the business needs to face, as we work our way backwards from the customer experience into the business function. We then have a full immersion process within the business, which unlocks the Customer Experience Abyss.

A TEAM EFFORT BETWEEN ALL STAKEHOLDERS

Traditional research still has its place, however, as times changed we realised that there is a need to introduce fresh, fun and innovative research approaches that allow for greater collaboration between businesses and their customers.  

The customer wants their voice heard, so why not co-create and extract valuable insights whilst you innovate with them?  Shouldn’t research be a customer experience too?  

We work closely with a team that consists of neuroscience specialists, psychologists, and behavioral specialists to create a bespoke study where consumers reveal their true thoughts, values and expectations that provide businesses with thought-provoking insights and ideas to co-act with their customer. 

Our process also includes incredible live interaction sessions with all types of customers – those that complain and those who are obsessed with your brand, helping us to unpack what works, what doesn’t and how to either build on it or fix it immediately.

 

shutterstock_291389387 - Copy.jpg

WHAT'S THE SECRET SAUCE?

Boo-Yah! has developed a unique CX Strategy Framework. We call this the Design Thinking Model for Exceptional Customer Experiences, and is centered on “8 integrated I’s”. 

This framework helps businesses and CX teams to co-create and co-act across the business spectrum, resulting in a force of change, leaving nothing to chance and delivering exceptional customer experience.  

This cutting edge framework helps businesses to enable one brand experience across all touchpoints and demonstrates that it doesn’t need to be complicated, but actionable, and can yield high ROI, provided the business does not get stuck in the execution chasm.  

  1. Immerse

  2. Initiate

  3. Insight

  4. Inspire

  5. Invoke

  6. Influence

  7. Implementation

  8. Impact

 

Our CX Strategy covers:

  • Auditing

  • Personas

  • Customer Journey Mapping

  • Empathy Mapping

  • Impact Mapping

  • Strategic and Tactical approaches

  • Ideas and Opportunities to create experiences

  • Research

  • Workshops and training

Phone: +2773 224 6126

Address: 8th Street, Parkhurst

© 2023 by Boo-Yah!