WE ARE THE VOICE OF YOUR CUSTOMERS
In the eyes, hearts, and minds
of your audience.
“WE ARE THE VOICE OF YOUR CUSTOMERS”
“We hear what your customers are saying, even when they’re not saying it”
In today's world, the power lies with the consumer. They base decisions on their values and expectations, and they vote with their wallets. That's why it is more important than ever to listen
to what they are saying… even when they're not saying it.
This is what Boo-Yah! does. Using our state-of-the-art data science tools, then taking it further with real-world analysis and implementation on a human level, we provide your business with an independent view of the secrets your data is hiding.
Not just the analytics, but through real-world collaboration with your staff and customers,
we show you how to turn that information into your secret sales weapon and help you to become
Future Fit™ in the eyes, hearts, and minds of your audience.
The result? By knowing exactly what your customers truly want, need and expect to make you stand out from the competition, we’ll help you to create an exceptional brand experience at every touchpoint.
Your customers’ mantra: “I did it my way”. Frank Sinatra
Founder and CEO: Carmen Murray received
IAB BOOKMARKS 2019 Black Pixel for the
Best Individual Contribution to Digital
She was also recognised as one of the top
women in tech in Africa, by Meltwater
What makes us different?
We don’t tell you what you want to hear, we let your customers tell you what you need to know.
We bring brands and customers together.
No Jargon. We speak the language of the customer.
We work with a group of experts in their field. From psychologists to neuroscience, ensuring that we understand the behaviors behind your customers’ actions so that you can make informed decisions.
Independence. We don’t “drink the Kool-Aid” and we see everything from the customer’s Point of View.
Assumptions and Truth dine at different tables, and we serve you data.
Our team members all have a strong background in hospitality, tech, innovation, and data; we value human connections and being of service.
We are obsessed with customers and love to hear their perspectives because it’s their reality. It’s what makes us so happy to build meaningful relationships with your customers and learn the deep insights a machine or analysis could never share with you.
We are off the wall and the creative cure to the answers you seek.
There is no company in SA that comes with our knowledge and expertise that can offer you this hands-on insight. It’s not about what we do, it’s about how we do it, and more importantly, why we do it.
HOW DO WE FIND THE VOICE
OF YOUR CUSTOMER?
In God we trust. All others must bring DATA.
- W. Edward Deming
We fully immerse ourselves,
unbiased as the customer,
across all brand touch
points using our unique
approach to highlight the
blind spots, frictions and
where the brand is failing
PLAYING IN THE
Why research should be a
customer experience too?
The customer wants their
voice heard, so why not
co-create and extract
valuable insights whilst
you innovate with them?
OUR CX AUDITS STARTS WITH
DATA INFORMED PERSONAS
Data is where it all begins… and knowing what to do with it is the Boo-Yah! differentiator.
This is what makes Boo-Yah! the leading experts
in Customer Experiences Audits as we use our
"secret sauce" to uncover your blind spots, frictions and how the brand is failing its customers’ expectations.
This is a basic example of one of many types of persona's Boo-Yah! design based on actual client data. The below is a sample extract from a prominent consumer profile by analysing a small competition database (only Cell Nr) The more data, the bigger the insights.
from persona's we work our way outwards, inwards into your business ecosystem across all touchpoints
It's a kinda magic!
Traditional research still has its place, however, as times changed we realised that there is a need to introduce fresh, fun and innovative research approaches that allow for greater collaboration between businesses and their customers.
...we also love to
spice up traditional research
push the boundaries and break the moulds with interactive sessions between your customers and stakeholders
then if you want to turn up the heat we help you build exceptional experiences
Boo-Yah! has developed a unique CX Strategy Framework. We call this the Design Thinking Model for Exceptional Customer Experiences, and is centred on “8 integrated I’s”.
Are we a good fit?
Are you held back by legacy?
Unsure why you are losing customers?
Are you overwhelmed by unhappy customers and don’t know where to start?
Suffering from Data Obesity and don’t know what to do with your data?
Unable to make informed decisions
Want to extract value from your existing data?
Too much choice for the customers and you are not that choice?
Are you making wild assumptions and don’t have data to support your hunches?
Don’t have big budgets to spend on research?
Using lazy segmentation and don’t have data informed persona’s in place?
You have just started your own inhouse CX Team and need guidance and insights?
You don't have any data and don't know where to start?